Lady Gaga Applause Here is a very good example of a music A2 video, they have perfromed Lady Gaga Applause which wuld be a very challenging song to pull of just because of how well its already known, Lady Gaga is quite a distinctive character. They would have to make sure that the worked on the image that Lady Gaga is kown for.
BenefitsThe group has worked really well on making sure that the costumes were something that Lady Gaga wwould wear. The girl in this video has even made sure that she has put a big headpiece in for example to fit into the character more. They have though a lot about costume and this is what makes the video look more proffesional. I think that costumes are key for a good video. She has also taken a lot of time on doing the make up for the performance. This has also given her a slightly unique look which Lady Gaga is renowned for.
The editing in it is really good it has lots of fast cut shots and slow motion parts in the background of the main performer this is good because it means that there is a lot going on in the shot and doesnt mean that it is boring.
What could be done betterThe start of the video doesnt look very proffesional, it looks very obvious that the perfromer is on a school stage. We do not want to do this in our video as it makes it look tacky and it will ruin the whole video. There also sometimes looks like there have been too many costume changes as the character looks very different in every scene and they are not well enough known yet to be able to get away with lots of different identities.
Beyonce- Run The World This example of an A2 music video was a very brave option to chose from and this pays off, it is a very well known song but and has some iconic dance moves in it but the girls do pull off the video very well and even put there own twist on it at times which is good because it makes it unique and memorable. They did recieve a lot of abuse for this video from some people because at times it looks like they have tried to go for the "sex" image.
Benefits They have done very well to stick to what they think that a typical Beyonce video would be like and have done well to learn the dances etc for the performance this must have taken a while itself. They have also done very well at getting the costumes correct as this is what Beyonce would wear in some of her videos, they have also done very well in keeping everyone in the same costume as it would look silly if they were just all wearing their own clothes. It shows proffesionalism. They have also done very well at not caring at what people will think about their performance and this is what has helped them to get a good grade. They have also done it in lots of different settings and this is very good as if they kept it all in one area the video would have been too boring to watch.
They have used editing very well also in order to create the quick changes between the shots and this gives it a more proffesional feel.
What could have been done betterThey maybe should have thought about lip syncing the words a little better as they cared so much about the perfromance that they didnt really remember about the lip synicning so didnt incorporate that as well as they could have. They could have also made the scenes in the video more original rather than keep copying the same part over and over again. It gets a bit repetitive and boring. Also the green screen bit where the fire is in the background looks very incomeplete and unproffesional as you would not see this in a real artists video. We need to make sure that our video doesnt look too tacky.
Mackelmore and Ryan Lewis - Cant Hold Us This A2 video is my favourite one out of the three as you can see that they have taken a lot of time and effort into the perfromance and really though about mis en scene with the cosumes and locations.
BenefitsThe animantions in the video are extremely clever they have turned it into a comic book type approach which is very clever as it is meant to be fun and lighthearted and this really shows this idea.
The transistions between each different scene is done very well as they freeze the screen on a comic book animation and then the characters are formed from it this must have taken a lot of time and effort to edit well and it has really paid off it makes there video unique to other ones and I think that we need to incoroporate something unique into our video aswell as it will let us stand out from every other normal video and will help us to get the good grades that we want. They have also made the vudeo funny and light hearted and have got the general public involved aswell and this adds to making the video seem more believeable and genuine. I really like how they have taken there own perception on the song and then have made their video from this.
What could be done betterThe start of the video is a little bit random but this is about the only thing that I can fault this video for because they have clearly taken a lot of time to do all of the pther aspects of the video proffesionally.
