Textual analysis of a music video

Forms and conventions
The expected genre of this music video is going to be quite romantic and therefore sexualised due to the name of the song: "Crazy Stupid Love." You can expect their to be a lot of performance in this music video with a lot of close ups of the main artist (Cheryl Cole.) You can also expect their to be a lot of backing dancers and extra's as they help to create sychronised dancing and make the main artist look like a better dancer.

Audience
The audience of this music video is going to be primarily Cheryl Cole fans and also Tinie Tempah fans. This means teen and adult males and also teen girls.

Institution
The people behind this music video is going to be camera crew, a choreographer, director and producers. Because Cheryl Cole is quite a big star she is going to have a lot of make up and hair stylists present and also her manager to make sure she is promoting herself in the right way.

Representation
This music video uses Andrew Goodwin's theory of Voyeurism in music videos. There are a lot of shots of Cheryl Cole's body which includes clevage and butt. This represents women in a sexualised light but also shows that maybe they are doing this because they feel like strong, powerful women.