Thursday, 17 July 2014
Textual analysis of a music video
Forms and conventions
The expected genre of this music video is going to be quite romantic and therefore sexualised due to the name of the song: "Crazy Stupid Love." You can expect their to be a lot of performance in this music video with a lot of close ups of the main artist (Cheryl Cole.) You can also expect their to be a lot of backing dancers and extra's as they help to create sychronised dancing and make the main artist look like a better dancer.
Audience
The audience of this music video is going to be primarily Cheryl Cole fans and also Tinie Tempah fans. This means teen and adult males and also teen girls.
Institution
The people behind this music video is going to be camera crew, a choreographer, director and producers. Because Cheryl Cole is quite a big star she is going to have a lot of make up and hair stylists present and also her manager to make sure she is promoting herself in the right way.
Representation
This music video uses Andrew Goodwin's theory of Voyeurism in music videos. There are a lot of shots of Cheryl Cole's body which includes clevage and butt. This represents women in a sexualised light but also shows that maybe they are doing this because they feel like strong, powerful women.
Friday, 11 July 2014
Thursday, 10 July 2014
Knocks You Down music video remake
Storyboard:
Evidence of props list:
Final video:
Evaluation:
1) Who did you work with and how did you manage the task between you?
For this task I worked with Drea, Joe and Jack. We managed the tasks as follows: I filmed the sequence, Drea and Joe were the performers within the music vidoe and me and Jack split the editing half and half between us.
2) How did you plan your sequence? What processes did you use?
To plan our sequence we storyboarded the whole minute that we chose (this can be seen above.) I storyboarded all of the girl parts and the girl and boy parts and Joe storyboarded all of the boy parts. This was effective because it made it much easier to have all of the shots filmed when it came to filming.
3) What theories could you apply to the video you chose?
We could apply Goodwin's theory because there was a relationship between the lyrics and the visuals, which amplified the lyrics. Also, there were multiple close-ups of the main artist to create a star image to promote a recognisable brand-image. However, voyeurism does not play part in this music video so that cannot be applied. This music video is a performance music video.
4) What technology did you use to complete the task, and how did you use it?
We used a camera, tripod and mobile phone. The camera and tripod helped us to get the shots as still and accurate as they were and the mobile phone helped us to play the music video whilst we were filming so we had an accurate replication of the music video.
5) What factors did you have to take into account when planning, shooting and editing?
We had to take into the account the fact that there were some more obvious performers in the group than others and some better editers in the group than others. This was so that everyone had the role that suited them best and we had the most successful music video.
6) How successful was your music video copy? Please identify what worked well, and with hindsight, what would you improve/do differently? What did others say about your production?
I think our copy was very successful. The split screen worked great and was very effective and the performance level was good. In hindsight, I would make sure that we get all of the shots first time round so we don't have to do any last minute filming to make sure we have everything. Others were impressed with our video and thought the split screen was really clever.
7) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your music video, do you think?
I have learnt that making sure everyone has the ideal role for them is necessary to all work together well and have a successful music video. This will help me when completing our final task as I will be able to make sure everyone is doing what they are best at and therefore have the most successful music video we can.
8) How does it compare with filming an opening to a film?
It is much different as there are many different things to consider. For example, you have to mouth the lyrics here and the performance is much more significant than the opening to a film. However, the amount of work you have to put in is equally the same and they are both as worth it in the end as each other.
9) What are your strengths and weaknesses as a group member?
I think my strengths are filming (as I would rather not be in it and I enjoy filming) and editing. Also, I think I am good at planning because I like to be organised and make sure we have everything together. My weaknesses is that I can probably be quite bossy and sometimes I need to take a step back and let others do the same amount of work as me!
10) Looking at the other group's videos which do you think were most successful and why?
To be decided.
Evidence of props list:
blue kimono jacket
white top
demin shorts
skirt
leather pants
black net top
glasses
gloves
earrings
beats
denim jacket
red top
jeans
sunglasses
trainers
baseball jacket
Final video:
Evaluation:
1) Who did you work with and how did you manage the task between you?
For this task I worked with Drea, Joe and Jack. We managed the tasks as follows: I filmed the sequence, Drea and Joe were the performers within the music vidoe and me and Jack split the editing half and half between us.
2) How did you plan your sequence? What processes did you use?
To plan our sequence we storyboarded the whole minute that we chose (this can be seen above.) I storyboarded all of the girl parts and the girl and boy parts and Joe storyboarded all of the boy parts. This was effective because it made it much easier to have all of the shots filmed when it came to filming.
3) What theories could you apply to the video you chose?
We could apply Goodwin's theory because there was a relationship between the lyrics and the visuals, which amplified the lyrics. Also, there were multiple close-ups of the main artist to create a star image to promote a recognisable brand-image. However, voyeurism does not play part in this music video so that cannot be applied. This music video is a performance music video.
4) What technology did you use to complete the task, and how did you use it?
We used a camera, tripod and mobile phone. The camera and tripod helped us to get the shots as still and accurate as they were and the mobile phone helped us to play the music video whilst we were filming so we had an accurate replication of the music video.
5) What factors did you have to take into account when planning, shooting and editing?
We had to take into the account the fact that there were some more obvious performers in the group than others and some better editers in the group than others. This was so that everyone had the role that suited them best and we had the most successful music video.
6) How successful was your music video copy? Please identify what worked well, and with hindsight, what would you improve/do differently? What did others say about your production?
I think our copy was very successful. The split screen worked great and was very effective and the performance level was good. In hindsight, I would make sure that we get all of the shots first time round so we don't have to do any last minute filming to make sure we have everything. Others were impressed with our video and thought the split screen was really clever.
7) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your music video, do you think?
I have learnt that making sure everyone has the ideal role for them is necessary to all work together well and have a successful music video. This will help me when completing our final task as I will be able to make sure everyone is doing what they are best at and therefore have the most successful music video we can.
8) How does it compare with filming an opening to a film?
It is much different as there are many different things to consider. For example, you have to mouth the lyrics here and the performance is much more significant than the opening to a film. However, the amount of work you have to put in is equally the same and they are both as worth it in the end as each other.
9) What are your strengths and weaknesses as a group member?
I think my strengths are filming (as I would rather not be in it and I enjoy filming) and editing. Also, I think I am good at planning because I like to be organised and make sure we have everything together. My weaknesses is that I can probably be quite bossy and sometimes I need to take a step back and let others do the same amount of work as me!
10) Looking at the other group's videos which do you think were most successful and why?
To be decided.
Thursday, 3 July 2014
Peer assessment
The following table is a peer assessment of my blog completed by George Brewer
Reflection: the comments above make me feel like I am on the right line when completing the tasks that are set. To improve, I would make the text that is black in certain posts white so the blog looks consistent and stylised
Reflection: the comments above make me feel like I am on the right line when completing the tasks that are set. To improve, I would make the text that is black in certain posts white so the blog looks consistent and stylised
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