Evaluation questions

Question 1: 
In what ways does your media product use, develop or challenge forms and conventions of real media products? 

Plan:

Plan into action:

Final product:

Question 2:
How effective is the combination of your main product and ancillary texts? 

 

Mood board, encapsulating the mood of the video and other ancillary texts

We originally wanted the video to have a quite relaxed mood, to juxtapose the fast pace of the song and the shots. The dock and sea background indicates the tranquil scenery of the swimming pool, and South End. The repeated Yin-Yang represents the balance and harmony, and the opposite styles of music that created the song (slow, Indie song into a fast remix), but also the idea that each band member is distinctly different in their style and attitude, which is also shown in the images of Lana Del Rey, Beyoncé, and, Nina Nesbitt.

These GIFs show the connection within the music video, within the swimming pool, colour scheme, the selection of shots in South End in conjunction with the swimming pool shots. The final GIF shows a long performance shot of Emma in the studio. They show the selection of filters we use across our ancillary texts, as well as our locations and costumes

Question 3:
What have you learned from your audience feedback?



Above is a short video of 3 girls from each category of audiences answering questions about our music video. We were happy to find that each audience felt that the Hybrid Beauty band members could relate in some way to their age group, but like our Tertiary Audience said, they feel that they relate to the target audience more as opposed to their audience. Due to this, they all felt that they would look into the group more to find out new information about them and expand their knowledge.

Primary Audience (13-15) Secondary Audience (17-20) Tertiary Audience (23+)
We created a survey based on aspects of our music video, Digipak, and over all way we presented a new artist. In order to get a range of answers we created a survey that could be answered by a range of people with different interests, along with specific questions about our work.

I asked other students around 17 - 21 along with adults ranging from 30 - 55 to get a variety of answers.

Our Audiences:

Using Blumler and Katz's Uses and Gratifications theory, I analysed the way in which we appealed to our target audience. In 1974, Blumler and Katz created a theory stating the reasons how people consume different forms of Media. This consists of 4 Theory's coming under the titles of Entertainment, Information, Personal Relationships and Personal Identity. 

We then did a survey for our Primary Audience (13-15) our Secondary Audience (17-20) 
and our Tertiary Audience (23+). We came up with a range of question that could be asked to all three audiences so that we would get a range of answers to see if the theory applied. In this case, it did for some questions. Along with this we did an online survey using FluidSurvey and a written one to hand out so people could write their answers


















.
Here are some quotes from the online survey we did:

'The underwater shots fitted nicely with the flow of the video'

'I like that the diving shots are in sync with the beat'

'The performance parts were great and the acting was good'

'Enjoyed it, good editing skills'

'I liked the reverse swimming shots'

'I liked the setting of the beach and the vintage look of the video and how it smoothly flows'

These are some of the more negative/constructive comments we received:

 

'The other band members should have had more screen time'

'didn't really like the reverse shots'

'a few shots were too long'

'Bit bland, didn't have a clear narrative or genre of video'

These were the questions we asked for our anonymous surveys, along with the answers:

After collecting all the answers from our surveys, we feel satisfied with the over all opinion on how successful our music video went. Everyone we asked thought that all the water shots worked well and over all looked very professional. We spent a long time editing the water scenes to make them look more blue and brighter, along with making the background tiles look less dirty and unprofessional. A lot of people said that they felt Drea and Beth didn't get enough camera time, and the main reason for this was that we wanted to make it clear who the lead singer was, and show that Drea and Beth worked more on the music and sound. Maybe we should have shown more of them playing instruments to show their place in the group. When we finished editing, we got a lot of comments saying that we should make the shots longer, as it looked over edited, so we tried to lengthen some shots, however by doing so, we did get a lot of comments saying that the shots were to long - so over all we think that this is just down to personal preference, and that we couldn't please everyone. Some people said that they didn't like the reverse shots, but we put them in as we felt it went well with the beat of the music, and some people did actually like it.

Question 4:

How did you use media technologies in the construction and research, planning and evaluation stages?

 

 

FINAL DRAFT - HYBRID BEAUTY: BLACK BEAUTY

Photobucket of Hybrid Beauty

Joe put together a photobucket of all the shots we like the most of Hybrid Beauty. This way, they are all in a collective place and fans/audience members can access them easier 

Digipak FINAL draft

Changes from the last digipak:

• Drea reworded the ‘special thanks’ page on Beth's recommendation so it wasn't repetitive and it was simplistic
• We also added a space nebula background based on Joe’s initial digipak idea

 We thought these changes would be good to incorporate as it added depth to the dikipak and helps us/ our fans and audience differentiate between each page

HERE IS THE FINAL RESULT:

Release promotion

As tomorrow is Final Draft Friday, we are releasing our music video for 'Black Beauty' for the fans and doing some special promotion. The video for the promotion is as follows:



Which we have shared on Twitter:

And on Instagram:

Website link

http://hybridbeauty.wix.com/hybrid-beauty

Music video first draft: edited from feedback

After feedback we received from the original first draft, we have made the following changes:

• We have gotten rid of most of the black and white effects and played around with the colours of the beach shots using the RGB curves colour editor in premier. We have found that this looks much better and the beautiful weather on the day is highlighted
• We have also gotten rid of the noise grain effect on the pool shots and made the blue stand out much more using the RGB curves colour editor in premiere. This looks much better, the shots stand out more and the blue looks effective
• We have included more shots of Beth and Drea producing the track in a music room a little more and more shots of all three of us to make it clearer we are producers and musicians in the girl band not main vocalists

Here is the result: